Why social media marketing is important to grow your business online?
Out of all the online marketing platforms, social media is by far one of the top-performing outlets for attracting customers to your business.
You may be wondering, why social media marketing?
The sheer volume of social media users alone sets it apart from traditional marketing methods. There are 4.48 billion active social media users across the world which offers businesses the opportunity to reach a vast and diverse audience.
As the world’s digital population grows, so does the reach and usage of social media. Social networks, with which users can access all kinds of information, are a part of everyday life and continue to transform the way we interact with one another on a global scale. In their early years, social media platforms were primarily considered to be online communities for younger population, however, people of all ages now routinely use such platforms, for matters of business, socializing, dating, politics, and daily communication.
January 2023—Most popular social media networks worldwide, ranked by number of monthly active users (in million)
In today’s digital age, social media marketing has become a crucial element of any successful digital marketing strategy as it enables businesses to engage with their target audience and build a strong online presence. By leveraging social media marketing strategy, businesses can create a tangible human connection with their audience, humanizing their brand and increase their leads.
Before we dig deeper into benefits of social media marketing, let’s know a little about social media platforms because your social media marketing strategy will differ based on which social networks your audience spends their time on.
Top 3 Social Media Platforms
Social media networks offer a large and diverse user base, providing businesses with access to potential customers they may not have been able to reach otherwise.
Approximately 3 billion active users worldwide!
Facebook is the top-ranked social media platform. It has become an invaluable tool for B2C social media marketing, offering advanced advertising tools to increase brand awareness as well as organic opportunities.
Approximately 2.5 billion active users worldwide!
YouTube is the second most-visited social media network in the world. Digital marketers consider it the best platform for building a community. In addition to being an incredibly popular platform, YouTube users tend to stay longer on it because it features mostly long-form content. YouTube is an ideal platform for both B2B and B2C social media marketing, offering paid promotion, brand awareness, and long-form entertainment.
2 billion active users worldwide!
Although Instagram launched only 12 years ago, its advanced e-commerce tools set it apart from all other social media marketing networks. The users can discover brands, browse their products or services, and complete a purchase without ever leaving the app.
Now it has become a widely used platform for B2C social media marketing. When it comes to sharing visually compelling content and advertising, Instagram is where brands go.
Importance of Social Media Marketing
Let’s look at the reasons why social media marketing is important to grow your business online, increase your brand visibility, and connect with your target audience.
1. Cost-effectiveness
An ideal choice for small businesses with limited marketing budgets!
One of the major benefits of social media advertising is its cost-effectiveness. Social media advertising is significantly cheaper than traditional advertising methods, making social media branding the first priority for small or start-up businesses.
2. Increase brand awareness
Do you think people only connect with brands they already know on social media?
Consider that 83% of Instagram users say they discover new products on the platform.
Social media branding has been proven to boost brand awareness by driving up engagement, which includes things like comments, likes, shares, reposts, and saves.
It also helps you increase brand awareness by directing traffic straight to your site. You can do this by including direct links to your website in your profile, bio, and posts.
3. Improve customer engagement
The ability to create real human connections is one of the key benefits of social media!
Social media marketing allows businesses to engage with their customers and build strong relationships with them. By responding to comments, messages, and reviews, you can show your customers that you care about their opinions and are committed to providing them with the best possible experience. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products.
You can also ask questions to your followers about your products, their pain points, or create giveaways to help you build trust and show them how much you value their input and support.
4. Build brand loyalty
Building trust among followers is an easy way to make repeat customers out of them in the long run!
People are looking to brands for insights and information and there’s no better place to share that than social media networks. Sharing live, current updates about your business and industry on your social media accounts allow your following to feel like they know your brand well.
5. Generate potential leads
Social media branding offers an easy and low-commitment way for potential customers to express interest in your business and your products.
Here are some ways you can use social media to generate more leads:
- Create contestsfor your visitors and followers to participate in on your social media profiles.
- Adding the website link in the bio section of your profile will drive more traffic to your website, which can increase the likelihood of conversions and sales.
- Host live videos to make announcements about products and provide updates or details about exciting news at your company.
- Run a social media marketing campaign by targeting a specific audience.
- Sell your products through your social profiles by enabling Facebook’s Shop Section or Instagram’s Shopping feature on your profile. These features allow visitors to click on products you’ve shared in posts to view information such as price, material, and size. Visitors can easily proceed to checkout through the platform and buy the product directly from you.
6. Valuable customer insights
Assist businesses in gaining a deeper understanding of their target market!
Social media platforms provide valuable customer insights that can help businesses to know more about their target audience. By analyzing data such as user demographics, interests, and behaviors, businesses can create more targeted and effective marketing campaigns.
7. Provide target marketing.
Enable the businesses to reach the right audience at the right time!
Social media platforms provide strong targeting choices, enabling businesses to create targeted social media advertising that reach the right audience and make the most of their budget.
Social ads are an inexpensive way to promote your business and distribute content. With ad targeting options including demographic information, geography, language, and even online behaviors, you can craft specific messages that best speak to different groups of potential customers, and only pay for the exact viewers you want to reach.
8. Partner with social influencers
Increase brand awareness, loyalty as well as potential customers!
Recommendations from friends and family play a huge role in consumer decisions, as do reviews. When you get people talking about your product or company on social media, you build brand awareness and credibility and set yourself up for more sales.
One key way for this is to partner with social influencers—people who have a large following on social media networks and can draw the attention of that following to your brand.
9. Keep an eye on your competitors
It’s also important to know what people are saying about your competitors!
Social media platforms are a great way to keep tabs on your competitors — whether that’s in reference to their social media tactics, the products they’re promoting, the campaigns they’re implementing, or their level of interaction with followers. Reviewing the social accounts of your competitors can help you make sure your marketing stands out and is unique to your brand.
For example, tracking mentions of your competitors might reveal pain points with their products or services that you could reach out to address, winning new customers in the process.
10. Learn more about your customers
Help to make smarter business decisions!
All of the major social networks offer analytics that provide huge amount of data and demographic information about the people interacting with your account in real time. This can help you tailor your social media marketing strategy to better speak to your potential audience.
Conclusion
With new features and platforms emerging every day, social media marketing is constantly evolving!
Considering there are billions of people on social media today, it’s easy to see why so many businesses and marketers use the channel to promote their products and engage with customers.
Overall, digital marketing is a powerful tool that can help businesses improve their market position, strengthen their brand, and achieve their marketing goals. As technology continues to evolve, businesses must continue to adapt and prioritize digital marketing strategies to stay ahead of the competition.
By social media marketing strategy, businesses can promote products, services, events, generate leads, grow their online presence, reach a wider audience, build strong relationships and acquire followers, all while keeping marketing costs low making social media branding an essential tool for any business looking to grow and succeed in today’s digital world.
So, start working on your business’ social media marketing strategy today. If you’re not taking advantage of social media within your digital marketing strategy, you’re missing out a fast, inexpensive, and effective way to reach almost half the world’s population.
Let's Grow Your Business
Contact us for digital marketing and advertising services at the best prices.
Get in Touch